You might have already caught a glimpse of actress Paz de la Huerta (she of Boardwalk Empire fame) in her new role as Agent Provocateur muse but here on MyDaily you can get a first look at the short films which form the body of the campaign:
Speaking to WWD Agent Provocateur's creative director Sarah Shotton explained why the brand picked Paz: "We always try and choose girls that are true Agent Provocateurs, and she definitely is AP through and through. She's got an amazing body and she's naturally very, very sexy."
The ad campaign is a deliberate move by the brand into slightly more risqué territory and riffs on the idea of 'accidental' celebrity knicker flashing - the print version below has Paz climbing out of a car and giving paparazzi no choice but to snap a shot of her of her underwear and the video above has the actress flashing her smalls while picking up the contents of her dropped purse and flashing her bottom as she climbs into her waiting car.
Just click through the gallery below to see what we mean (although obviously if you're at work you might want to exercise a bit of caution!)
Let us know what you think of Agent Provocateur's direct approach in the comments below.
The new Agent Provocateur collection is available to buy online now.
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