Britons Refuse To Take Tablets
Are you reading this on your iPad, bargain basement Touchpad or Asus Eee? Well, if you are, then you may just about be on your own.
A survey of 14,000 people by Forrester Research for the Huffington Post has shown that take up of tablets has been remarkably slow with just 4% of Britons having bought one while 93% have a mobile phone.
If you are concerned with keeping up with the Joneses, or Johanesses or Jean-Jacques though, don't fret as the single-digit 4% tablet take-up is largely on a par with the European average, according to Sarah Rotman Epps, a senior analyst at Forrester.
Epps said: “Overall, we expect tablet growth in the UK to be quite strong, reaching 34% of the population in 2015, compared with 27% as the average for the population in Western Europe. Drivers of tablet adoption in the UK include, for example, relatively high Mac and iPhone adoption, high BlackBerry and Android phone adoption; good distribution channels for tablets, including 30 of Europe’s 52 Apple Stores, plus Dixons, Carphone Warehouse, and so on; as well as lots of English language content, there are a lot more apps to choose from than in, say, Poland.”
Forrester strategists expect the EMEA (Europe, Middle East, and Africa) tablet market will make up 30% of worldwide consumer tablet sales in 2011 (compared to 50% in the US), reaching 14.5 million units.
The same survey showed that an additional 10-14% of respondents said they would be interested in purchasing a tablet. So that means while we're not using them in huge numbers now, we more than likely will be doing so soon.
Will you be part of the tablet-owning percentage? What tablet would you choose?
See Sony's new foldable tablet at IFA.