HTC has announced the release of the new HTC Sensation XE smart phone collaboration with Dr Dre's company, Beats Audio. HTC as it turns out, needs a Doctor just like the song says.
The Dre HTC Sensation XE, available in the UK later this month, promises to deliver superior audio quality, boosted performance and battery life, a 1.5GHz dual core processor and 8gb or 16gb options. That means you should be able to listen to Dre tracks for longer than you're used to.
The BBC reports that HTC paid £190m for a 51% stake in Beats Electronics. The HTC spokesperson said this is the first in a number of product releases with Beats.
The phone comes with Beats Audio by Dr. Dre in-ear headphones. Plug them in and the handset switches to the "bespoke Beats by Dr. Dre sound profile". That should mean you hear music as the recording artist intended, as much as you can with bud headphones anyhow. Fuller bass, crisper vocals and heightened clarity and range are the advantage that HTC list.
Dre has been working on superior headphones since 2006 when he created Beats Electronics with Jimmy Iovine, Chairman of Interscope Geffen A&M Records. Their aim was to develop headphones that music purists would appreciate, reproducing the full spectrum of sound that musical artists and producers hear in professional recording studios.
Dre's headphones are part of a £415 million headphone market that is resisting the global electronics market slump, the BBC reports.