Speaking at the company's f8 Developer Conference in San Francisco, he explained how the new profile style would allow users to view their pages as a chronological snapshot of their life.
And now a clever video of how the feature will work in practice has arrived on the web, presented by a man whose life is so complicated it definitely needs documenting.
Mad Men’s Don Draper is seen talking through the feature, made up of photos from his backstory in the show.
The presentation is actually Draper’s Kodak Carousel guide, taken from the TV show, but it’s been doctored by Tech Strategist Eric Leist to give it full modern relevance.
WATCH: Click here to see Don Draper present Facebook's new 'Timeline'.