Lemmy Kilmister of Motorhead has embarked on a career change - from a metal music legend to vintner with his new Shiraz.
There has been a mixed approach to selling the product. The Shiraz has been described as having soft rounded tannins with flavours of plums, eucalyptus and liqourice by the British retailers. Lemmy, however, went for a more powerful description. Since making its debut in Sweden, he says that it has been "hitting Scandinavia like a Lancaster bomber".
It has already sold 120,000 bottles in Scandinavia since its debut there last year, and is now being launched in the UK.
Guaranteed to add a bit of edge to the most genteel of dinner parties, the band recommend a food accompaniment of grilled lamb chops with garlic and rosemary for their Australian Shiraz. Lemmy, the lead singer and bass player of the band says that the optimum temperature is 16 - 18°C - fractionally cooler than most red wines.
Ewen Cameron from Great Wine Online, which will be selling the wine in the UK, says that it has an unusual quality for wine - durability. He comments: “Just like Lemmy, it can survive just about anything.”
Lemmy himself has sensible advice for his fans on how best to enjoy his new venture:
"Approach it with caution. I mean, wine is deceptive, anything could happen'.