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Singer Gwen Stefani has launched a new uber-cool kids' range.
She has collaborated with US store Target to create a range of bright coloured, reasonably priced children's clothes many bearing Japanese-inspired illustrations. The range is called Harajuku Mini - named after an area in Tokyo.
Gwen, 41, appears in the advertising images herself, posing alongside a young model sporting her creations.
Gwen is married to Bush frontman Gavin Rosssdale and mum to their two sons Kingston, five and Zuma. The boys have already created a sensation for celeb spotters with their anti-cute looks in rock T-shirts, sunglasses and gel mohicans.
Gwen is friends with celeb mums Angelina Jolie and Gwyneth Paltrow, so we may also soon see her designs being paraded by their children.
But with price ranging from $3.99 to $29.99, non celeb fans will still be able to kit their kids out.
The star's debut collection is due to go on sale across the US on November 13, with a second due to hit stores in January.
In a release announcing the collaboration in July, Ms Stefani said: 'Harajuku Mini is a dream come true.
'I've always wanted to do a cool children's fashion line inspired by the super-cute and playful kid's clothing you find in Japan.
'The whole idea is about being creative, expressing your own individuality and having fun getting dressed.'
She added that she had been given scope by Target to break from the typical childrenswear offering and do something different.
'Target has given me the creative freedom to design kid's clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,' she said.
Target, like Gap, has collaborated with a number of high-end designers on childrenswear ranges, including a recent design partnership with Missoni.