Some £8.2 million-worth of luxury cars including the Bugatti Veyron, a carbon Pagani Zonda, a McLaren F1 and a Ferrari Enzo roared into Shoreditch, London, this week.
The cause? Just a quiet little launch for the new game, Forza Motorsport 4 For Xbox 360.
The Stig was also present to launch Forza, which now features Top Gear's test track, new cars and new ways to play with Kinect.
The swarm of cars present on the day, shown in the video below, represents the makers users can drive in the game.
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If you're not taking a ride in your own Veyron soon, well, Forza is the best taste of it you'll ever get.