Study: People Who Super-Size Their Orders Are Seeking Higher Social Status

First Posted: 24/10/11 17:07 Updated: 25/10/11 10:58

Ordering Large Portions Linked To Social Status Cl

According to recent research, those who order grande lattes or super-size their food portions don't necessarily have bigger appetites, but could be trying to improve their social status.

Researchers from the HEC Paris business school carried out tests to establish whether bigger portion sizes are associated with high social status.

The majority of participants assumed that people who ordered an extra large food portion were of a higher social status than someone who ordered a small size.

The study found that ordering large was common among the less wealthy and could partly explain the obesity rates being higher in lower-earning communities.

"An ongoing trend in food consumption is consumers' tendency to eat more and more," says researcher David Dubois.

"Even more worrisome, the increase in food consumption is particularly prevalent among vulnerable populations such as lower socio-economic status consumers."

Researchers hope that these findings, published in the Journal of Consumer Research will help tackle the obesity levels among the lower classes.

"Understanding and monitoring the size-to-status relationship of food options within an assortment is an important tool at the disposal of policy makers to effectively fight against over-consumption," professor Dubois added.

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According to recent research, those who order grande lattes or super-size their food portions don't necessarily have bigger appetites, but could be trying to improve their social status. Researcher...
According to recent research, those who order grande lattes or super-size their food portions don't necessarily have bigger appetites, but could be trying to improve their social status. Researcher...
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HUFFPOST SUPER USER
Amber Berglund
Just say "no" to shiny pants.
17:25 on 31/10/2011
This article is so off...no, people who are struggling financially order larger meals because the jobs they work are more physically taxing and they need the calories. Because fast food contains macro-nutrients rather than micro-nutrients, people eat more to get what they need. Starches and fats are cheaper than salads, as well, because of government subsidies.
Basically, you can't stand for 6 to 8 hours, work on a factory line, stock shelves, heft heavy equipment and tools without consuming calories. People performing physically demanding tasks will eat more to be able to do the job.
The people who do these studies don't have a clue, because they have never had to do that sort of work. It's junk science.
HUFFPOST SUPER USER
Ashish Srivastava
07:03 on 25/10/2011
What my grande latte says about me?? Not as much as what this article and the money paid to the writer says about ... YOU
00:37 on 25/10/2011
This article is LAME!! First, get your terminology correct. A grande latte IS a medium size at the place where this term is used regularly... have to go with a Vente or Trente to be trying to climb that ladder.

Next, this is just some moron's idea of an interpretation of a "study" done with who knows what kind of scientific method. Probably not a real study, just a poll. This story should not even see the light of day at HP.
20:45 on 24/10/2011
Do men drink lattes ????
20:13 on 24/10/2011
Funny, whenever I "upsize" my latte, I always assumed it was because I was extra-thirsty, or needed the extra-caffeine boost first thing in the morning. Silly me..I should have realized it was a subconscious reflection of my socio-economic status and the need to be perceived as part of a higher social standing.
01:38 on 26/10/2011
LoL!! Of course!! It was your "need for superiority" that spurred the thirst,lol.
I think that this study would have made more sense if they said that people supersize their meals when they friends do to stay sociallyacceptable. This study might be a stretch.
18:46 on 24/10/2011
ok. so i wanted to read about the lattes. and once again HP total different article, which i disagree with and sounds beyond stupid