The Most Popular Christmas Toy? Xia-Xia The Pet Crab

Huffington Post UK   First Posted: 24/10/11 16:27 Updated: 23/12/11 10:12

A colourful pet crab called Xia-Xia is scuttling off shelves in the run up to Christmas, with one of the plastic crustaceans being sold every seven seconds in the US.

The playful crabs, pronounced Shah-Shah, come with detachable mix-and-match shells, and can scamper with lifelike alacrity. A separate mini-crab hitches a ride on the back of its mollusc mate.

Scheduled to reach British shores in January, toy company Character Options has arranged for a one-off shipment to make it way onto shelves in time for Christmas. However only 150,000 are going on sale, leading to fears that some wee nippers may fail to get their claws on the popular crab.

Panicking parents have been snapping up the toy online in the US, paying up to double its recommended retail price of £9.99. Accessories for the toy cost up to £12.99

The toys’ manufacturer, Cepia, are pinching themselves as this will be their second success after Go Go Hamsters, a huge hit in 2009. The crazy crabs are capering off shelves 20 per cent faster.

Paul Mitchell, of Toy R Us, told the Sun: “If the last few days in the US are anything to go by, Xia-Xia is going to be a big hit this Christmas”.

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A colourful pet crab called Xia-Xia is scuttling off shelves in the run up to Christmas, with one of the plastic crustaceans being sold every seven seconds in the US. The playful crabs, pronounced...
A colourful pet crab called Xia-Xia is scuttling off shelves in the run up to Christmas, with one of the plastic crustaceans being sold every seven seconds in the US. The playful crabs, pronounced...
 
 
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15:40 on 25/10/2011
We did some hands on with it : http://www.youtube.com/watch?v=hbA4cfpfcXs

What you have to keep in mind with the "IT" toy (and the contenders) is that it has to be something that is universally understood or interesting in some way. Hermit crabs are something that everyone can connect with.

When you look at any toy microcosm, there is always that hot component to any line. Make something rare. BOOM. Make something limited. BAM!

But - it's that "it" toy everyone looks for with a crystal ball.

Cepia may be able to strike twice. Maybe.
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krissyknoxltn
Catholic, conservative, love Jesus & sock monkeys!
16:54 on 24/10/2011
Oh, one more thing I didn't mention. Each of the "crabs" cost $12.99, while that playland (you can see it on the video) they run around in costs $21.99. There are also other playlands the crabs can run around in, and they run various prices. Each and every crab is $12.99. Check out the Toys 'R Us site to see prices. This is a very pricey toy.
krissy knox
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krissyknoxltn
Catholic, conservative, love Jesus & sock monkeys!
16:48 on 24/10/2011
What are these people thinking? I'm sure the parents are buying them bc the kids want them and are asking for them. What are these kids thinking, LOL? I mean, to each his or her own. But these are plastic crustaceans. Who would have thought they would be number one? I guess you never know. And by the way -- It's a Hungarian name and it shoud be spelled Zha Zha, not Xia Xia, LOL. Of course anything goes nowadays. Who would know what people would like?
krissy knox