The Daily Mail has launched a worthy - but possibly ill-thought-out campaign - to raise awareness about osteoporosis.

It was inspired by an article written by the Duchess of Cornwall in Tuesday's paper in which she criticised "glossy magazines" for causing young girls to crash diet, which can lead to weaker bones.

In Wednesday's paper there is a full page with the headline: "Glossy magazines and my fear for girls who crash diet to look like models".

The Mail writes: "We highlight growing concern within the medical profession about the effect conditions such as anorexia and bulimia are having on female health".

All well and good, no arguments there.

But a quick glance at the Mail Online offers a different view of the world. "It looks like the Catwoman diet has paid off for Anne Hathaway," reads one story from Wednesday.

"The 28-year-old actress cut a svelte figure last night at the Hollywood Film Awards at The Beverly Hilton Hotel.

"Clad in a figure hugging pencil-skirt dress, by Erdem, the American actress looked trim and toned as she posed for photographs," says the piece headlined: "Skinny Anne Hathaway draws attention in pencil-skirt dress".

Then there's the huge pictures taken from semi-glossy magazine Heat of former Big Brother star Nikki Grahame headlined: "'I'm anorexic again... I have a phobia of eating more than 400 calories': Nikki Grahame on her eating disorder".

Is the Daily Mail sending out a conflicting message?