Mum-of-two Emma has designed an 'exclusive range' of 99 pieces of clothing for kiddies from birth to 10 years for the store, and many of the outfits are modelled in the catalogue by her very cute looking four-year-old son Beau.
Emma, 35, was a child model for Argos back in the 80s and says she is pleased to be working for the company again, telling The Mirror: "I featured in the catalogue several times so it's great to make a return appearance, this time with my own range.
"It's something I've always wanted to do."
Emma's togs will go on sale in January and she says she is very pleased with how they've turned out: "I worked hard on the range and I'm so proud of the outcome."
Argos spokeswoman Emily Jacobs said that 'known' and 'loved' Emma was perfect for the brand: "Emma is known and loved for being a stylish, hard-working mum so she was a natural choice."
Will you be keen to check out Emma's designs?
Or are you fed up with celebs turning designer?