London Olympic HMS Belfast Poster: 2012 Organisers Reveal Truth Of 'Simple Mistake'

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The Huffington Post UK   First Posted: 09/11/11 11:45 Updated: 10/11/11 11:31

London Olympic 2012 organisers are performing a world class sprint of their own after a mistake worthy of gold medal status.

New posters promoting the London 2012 Festival have appeared across the capital with one of the most recognisable landmarks air-brushed out.

World famous warship HMS Belfast was mysteriously missing from promotional posters - prompting some to even question the games' sense of loyalty to Remembrance Sunday.

Now organisers are ripping down the offending posters after admitting it was caused by a "simple mistake."

“We are very sorry about this mistake in the advertising production process, and we apologise if this mistake has caused offence. The mistake has been rectified and posters without HMS Belfast in are being removed," they said in a statement on Wednesday.

The error is said to have happened after a third party advertising agency was hired to produce the eye-catching posters.

Two versions were made - landscape and portrait - with the ship being removed from the landscape version because it was blocked by the Olympic slogan and made reading it difficult.

But when it came to designing the portrait version designers forgot to use the original image - instead using the air-brushed copy.


HMS Belfast has been air-brushed from the Olympic posters

The error has sparked huge reaction, led by the Daily Mail which headlined its story: "Are Olympics chiefs ashamed of our proud military history? Just days before Remembrance Sunday, HMS Belfast is airbrushed from poster"

It quoted Sir James Eberle, who served on HMS Belfast between 1944 and 1945 and again during the Korean war, said he was 'horrified'.

The former Supreme Commander of Nato and Commander-in-chief of the UK fleet said: 'Hearing this news horrifies me. I'm astonished that the HMS Belfast could be so thoughtlessly removed.

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London Olympic 2012 organisers are performing a world class sprint of their own after a mistake worthy of gold medal status. New posters promoting the London 2012 Festival have appeared across the ...
London Olympic 2012 organisers are performing a world class sprint of their own after a mistake worthy of gold medal status. New posters promoting the London 2012 Festival have appeared across the ...
 
 
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15:22 on 10/11/2011
Maybe they wanted to remove the Belfast and airbrush a german battleship into the picture to please our great dictator Cameron and his condem nazi party
15:22 on 10/11/2011
Maybe HMS Belfast should get her big guns going again and target a few landmarks, HMS Belfast was there before the olympics were given to london and she is not going anywhere...how about renaming her...HMS "Spirit of London 2012" lol or better still HMS Steroid
15:15 on 10/11/2011
"Simple mistake" my left foot! The omission of HMS Belfast from that poster was yet another attempt by the political correctness thought police to expunge yet another proud piece of British history. Next, they'll be trying to erase Nelson's Column.
17:44 on 10/11/2011
Hear Hear !
I suppose we can expect the PC whinger brigade to demand that we change Trafalgar Square to
Euro united plaza next so as not to upset are wonderful French leaders next.
Admiral Lord Nelson must be spinning in his grave.
14:56 on 10/11/2011
Anybody sacked? Should have been, as there are plenty to take their place!
13:46 on 10/11/2011
Oh dear what an unfortunate mistake! Blame a third party agency! My pigs are fed and watered and preparing to fly!
12:46 on 10/11/2011
On the left isn't that a bus floating down the river? Perhaps one of the Routemasters red Ken got rid of.
11:53 on 10/11/2011
Oh dear! Perhaps the awful Olympic Logo is under the cruiser? I hope so!
11:40 on 10/11/2011
OK, it was a ballsup and poorly checked by the chimps who work for the Olympic whatever it's called. But that's it, and to suggest it might be a insult to Remembrance Sunday or our armed forces is nonsense.
And if the problem was technical in that the ship blocked the Olympic logo, or vice versa, then simples: move the logo.
12:42 on 10/11/2011
Next to HMS Belfast the Olympic logo looked like something Belfast had just obliterated.
16:34 on 09/11/2011
What has excluding a warship from a photo got to do with Remembrance Sunday?

Do people want a military parade at the Olympic?. Will participants show their gratefulness to the British by carrying poppies? It all sounds like the 1936 Olympics.

Politics should be kept out of sport.
08:25 on 10/11/2011
This is the most amazingly stupid comment I've seen in years.

What has excluding a warship from a photo got to do with Remembranc­e Sunday? I think its the act exclusion that causes offence..as if Belfast didnt exist and and therefore the wars and sacrifice never happened.

Do people want a Military parade at the Olympics? I dont think anyone is asking for one?!

Will people show their gratefulness to the British by carrying poppies? I wouldnt imagine so?

It all sounds like the 1936 Olympics. Hardly! I just put this comment down to stupidity, misudnerstanding or oversight - go study your history books!

Politics should be kept out of sport! I couldnt agree more. The first sensible comment you made. Shame you ruined it with the other ones.
15:29 on 10/11/2011
Are you suggesting that the Olympics and Remembrance Sunday are connected? If so how?

Why a poster for the Olympics has to include a symbol of Britain's military past escapes me.
14:43 on 10/11/2011
Orthrus,I see you have 20 fans,that surprises me with the ridiculus comments you've made. You must have voted for yourself 20 times
15:31 on 10/11/2011
Why not try fanning yourself, see how far you get.
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12:24 on 09/11/2011
Better to work rather than talk
12:14 on 09/11/2011
The UK Olympic Committee are so damn arrogant nothing they do surprises me, they believe that they now own London!