Donatella Versace Launches H&Amp;M Collection In London, As Website Crashes

17/11/2011 17:03 | Updated 22 May 2015

Donatella Versace hit Regent's Street this morning to greet shoppers and launch the hugely-anticipated Versace for H&M collection in person.

Donatella Versace launches H&M collection in London, as website crashesDesigner style: Donatella Versace arriving at H&M on Regent's Street this morning. Photo: Rex Features

The designer - in a hot pink dress and studded leather jacket from the H&M collection - was met by crowds of eager fashion fans queuing down the road (and round the corner!) - keen to get their hands on one of the high-end-meets-high-street designs, with some having slept overnight.

The frenzied shoppers were controlled by 10-minute shopping slots and a wristband system, to prevent complete chaos breaking out, while H&M staff kept those in the queue happy by handing out samples of Versace fragrances.

Donatella Versace launches H&M collection in London, as website crashesDonatella showed off a fitted version of her self-designed high street frock, before indulging in some shopping! Photos: WireImage

As well as being available to buy in-store, shoppers also had the chance to get their hands on the collection online from 9am this morning - or so they thought. The H&M website crashed under the strain of all the traffic, unable to cope with such high public demand.

H&M website crashes as people try to shop Versace for H&M collectionFashion fail: The H&M website has crashed thanks to the number of people attempting to shop this morning. Photo:H&M

The site experienced technical difficulties all morning, and by the time it was up and running again post-lunchtime, the vast majority of dresses and accessories had already sold out.

Were you lucky enough to buy anything? Do you even care? Let us know in a comment below.

In the meantime, see what all the fuss is about by flicking through our lookbook of the complete collecton:

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