its all because a company has to be seen to protect its brand name othewise the brand is perceived to have "lapsed"

I wonder how many have now linked to these sites due this advert via the courts, willing picked up by this media?

Wow , we're all holding our breath on this hot piece of news (not)

Is it NOT Vividly clear what's is in this Name, and what it can be seen to stands for???

They therefore, should all go along to, Specsaver's.

Chevy had to stop making Berettas because the gun company made them, and you would have thought people could tell the difference between a car and a gun. If Chevy had to stop, HTC will probably have to stop too.

Sally if there is no place for porn in todays society why do you think this company is worth Billions not millions but Billions just because you may disagree with it doesnt mean there is no place for it , obviously there a just a few people who think there is

Is it not the case that trademarks are filed and granted on a per trade/category basis? If so, then Vivid Entertainment would presumably have trademarked the word 'Vivid' for the purposes of marketing adult and other entertainment products (DVDs, CDs, production, etc...). Surely they haven't trademarked the word 'Vivid' for the purposes of consumer electronics?

Of course if I'm wrong here, then trademark laws are really screwed and in need of reform. Nobody should be able to trademark a word on a blanket cover-all basis. That would just be ridiculous! Trademark law exists, surely to protect the consumer from unscrupulous charlatans seeking to cash in on a quality brand name with sub-par (fake) products. Nobodies going to confuse the HTC Vivid with a porn production company and its wares because they both use the same (dictionary) word, and nobodies going to confuse an Australian grocers (Woolworth) with Apple inc. simply because they both use an apple in their logos.

If they are a porn firm, then they should be closed down. There is NO place in modern society for such things!