A bar in London is taking the proverbial, and turning it into a videogame controller.
The bar has installed triggers in the urinals of their mens toilets, which when hit by your steady golden stream, activate a game at eye level. The games take one minute, apparently the amount of time the bar's punters spend on their penny spending.
Sales of the games or products advertised on the screens have gone up four-fold, while some bar flies say they've swarmed to the venue for the toilet games alone.
The games are single-player at the moment, but the logical conclusion is multi-player games. Could this trigger the beginning of men going to the loos in groups like women do?
If you fancied a quiet twiddle on your own to think about nothing, forget it. Modern life is adamant - every last piece of quiet time must be spent looking at a stream, I mean, screen.
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