When it comes to shameless self promotion, Katie Price is queen. In fact, I'm surprised she hasn't tried to copyright the very notion itself, which is a shame because she could be raking in even more cash in copyright claims now Amy Childs is nicking all her ideas.
Since she left TOWIE, it seems Amy has been following Pricey's Guide to Fame and Fortune (unavailable in all good book shops) to the letter. And it helps she's giving a proportion of her royalties to being guided by Katie's old manager, Claire Powell too, of course.
She's already ticked the calendar and clothing line off the list and next up is her very own fly-on-the-wall TV show, All About Amy. And how did she choose to launch it? By getting her kit off, obvs.
So far, so Jordan, right? Well, no, not according to Amy.
"People say Kate and I are quite alike but we're going in totally different directions," she told OMG. "She's into horse riding I'm into table tennis. D'ya know what I mean?"
Errrrm, that'll be a no.