The W group opened up their third European hotel in London's West End last month. The translucent building stands ten storeys tall on the corner of Leicester Square and it has already made a name for itself as a celebrity hangout. Find out what we thought of the W London below.
Book it now if: You want to experience the buzz at the heart of the capital city. Located in Leicester Square, the hotel is within walking distance to some of London's most famous attractions. Perhaps not the place for someone looking for peace and quiet, but if it's an action-packed city break you're after, you couldn't be in a better setting.
Bedding down: There are 192 rooms (rated from Wonderful to Fabulous) with 21 suites. They are compact and contemporary but the thing that makes these rooms different lies in their attention to detail. Pillows are adorned with some of Britain's most famous faces while a stash of unlikely hotel essentials is hidden underneath the mini bar. Whether you're in need of a hangover cure or some chill out time with a scented candle, these small but thoughtful room gifts are an added bonus. However, for a real Studio 54 feel, it doesn't get better than the E-Wow suite. The mirror ball sculpture, 4 person shower and circular sofa are just some of the lavish features that fill this room.
Feed me: Choose between high tea in the Lounge or a South-East Asian feast in the Spice Market restaurant.
Easily bored: The Wyld bar houses the largest tequila selection in Europe, with over 350 different brands on offer. The view over Leicester Square also makes this one of the best places for people spotting in London, particularly if your visit coincides with a film premiere.
What's the damage: Rooms start at £268 a night.
Point me in the right direction: The W Hotel, 10 Wardour Street, Leicester Square, London W1D 6QF. Call +44 (0) 207 758 1000 or visit the W London website.