'Exercise Labels' On Food Packaging More Effective Than Calorie Counts

Exercise Labels On Fizzy Drinks Proposed

The Huffington Post UK   First Posted: 16/12/11 15:20 GMT Updated: 19/12/11 10:24 GMT

Health experts are calling for junk food and fizzy drinks to have ‘exercise labels’ on their packaging to inform people how much physical exercise would need to be taken to burn off the sky-high calorie and fat content.

Researchers from Johns Hopkins University believe that printing a ‘physical activity equivalent’ on unhealthy drinks and snacks will reduce their popularity if the evidence is staring them in the face.

To prove this point, researchers posted three different signs outside corner shops to see which was best at deterring young people from drinking calorific fizzy drinks.

One sign asked if the consumer knew that the average can of fizzy pop contains 250 calories. The other asked if they knew that the drink is 10% of their recommended daily intake. The third revealed that a fizzy drink would take 50 minutes of running to counteract the soaring sugar and calorie content.

Researchers discovered that although the calorie information was effective (sales dropped by 40%), the physical activity equivalent was the most shocking to teens, as the drink sales dropped by 50%.

“People generally underestimate the number of calories in the foods and beverages they consume,” says Dr Sara Bleich from the study.

“Providing easily understandable caloric information-particularly in the form of a physical activity equivalent, such as running - may reduce calorie intake from sugar - sweetened beverages and increase water consumption among adolescents.

Because of the health problems associated with junk food, it is critical to explore the most effective strategies for presenting caloric information to consumers on fast food restaurant menu boards.”

If you’re shocked about the calorie content in sugary drinks, take a look at these other hidden fat traps lurking in your everyday food...

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  • Hidden Fat Traps Lurking In Your Food

  • Dried Fruits

    Dried fruits are a great tasting snack, but beware they are often sprayed with a sugar solution before being packaged.

  • Sushi

    Sushi can come packed with mayonnaise (or mayo based sauces) as well as other sauces full of hidden calories.

  • Fruit Smoothies

    Not all smoothies have potential fat traps - ones made entirely from wholefood ingredients and fresh fruit, are packed with nutrients and vitamins. However, don't be fooled into thinking that all smoothies make a healthy drink. Many processed smoothies are so full of added sugars, syrup, additives and full-fat milk (and sometimes ice cream), that you'd be better off having a large milkshake from your local takeaway.

  • Vegetable Crisps

    It may seem like the healthier alternative to a packet of salt and vinegar crisps, but veggie crisps have the same fat content as ordinary crisps.

  • Frozen Yoghurt

    Frozen yoghurt is usually low in calories - but the sugar content can be sky high.

  • Chicken Wraps

    A tortilla wrap may contain carbohydrate than a slice of bread, but most pre-packed wraps are packed full of hidden fat traps, such as processed meat, mayonnaise and butter.

  • Processed Cereal

    Many cereals contain a host of different sweeteners to make them more tasty, so make sure you check the sugar content before piling it into your breakfast bowl.

  • Low Fat Muffins

    Choosing a low-fat muffin over a full fut version may seem like a clever move, but in reality, the snack can contain more sugar. This means that not only could your 'healthier' muffin contain more calories, it may be less filling too.

  • Gluten-Free

    Gluten-free aren't necessarily more healthy. Many gluten-free foods are processed and packaged, meaning they still have the fat traps other foods have.

  • Rice Cakes

    Rice cakes can be a low calorie snack - as long as you stick to plain and don't pile on the toppings.


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Health experts are calling for junk food and fizzy drinks to have ‘exercise labels’ on their packaging to inform people how much physical exercise would need to be taken to burn off the sky-high c...
Health experts are calling for junk food and fizzy drinks to have ‘exercise labels’ on their packaging to inform people how much physical exercise would need to be taken to burn off the sky-high c...
 
 
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HUFFPOST SUPER USER
leaning left
07:41 PM on 12/19/2011
It doesn't take 50 minutes of running to burn 250 calories.
02:50 AM on 12/18/2011
I don't use soy sauce on my sushi for just that salty reason. Love the taste but even the low salt version doen't seem like a good idea. So here they thin cut marinated ginger and plash a good amount of green wasabi paste with the sushi. I figure given the taste there is still a lot of salt in it, and the fatty oils, but those are said to be good for you in moderation. All and all, probabaly better than an unsalted denver omlet with cage free omega 3 eggs low in saturated fat, for your heart and blood vessels, but really, who knows? So I alternate with sushi once or twice a week, and omlet once a week, and cereal and bananas and fruit the other days, and sometimes use low fat yogurt instead of milk, add flax seed and wheat germ. If I have blue or any other kind of berrys I add those too. One day I will have a 10 fruit, freshly cut fruit bowl.
01:10 PM on 12/17/2011
It annoys me that these people who come up with these ideas are usually sat in an office somewhere and are paid hundreds of thousands of pounds whilst the manual workers are paid peanuts! I am overweight due to an over active thyroid and am also disabled. I can't get down on the floor to exercise or use equipment. I went on a diet of eating salads for 6 weeks and put half a stone on, so went back to eating my normal food and lost the extra weight within a week. There is far too much onus put on you must only eat what is deemed as good for you. I feel good about myself as I am If I didn't I would do something about it
12:25 PM on 12/17/2011
A fat lot of good that will do. What absolute twaddle.
10:02 AM on 12/17/2011
I think there should be a flatulance warning...5 puffs would be very antisocial !
09:22 AM on 12/17/2011
Wonder what they were paid to come up with this little gem. Are they like them in Westminster who think we're thick as ----.
09:11 AM on 12/17/2011
having just opened a bag of walnuts that has a lable on it saying may contain nuts I wonder how much it costs for the 'worlds expert' to work out what we need to know that is so bloody obvious on our packaging. Mr and Mrs Bloater aren't interested in calorie count or exercise they just want the item open and contents pushed in to mouth. I don't think we have got to the stage yet were the least intelligent person on earth doesn't know what good for themn and what isn't. Wait for all the slimming goods to advertise just after Christmas when all the 'must go on a diet' ladies have just eaten the full tin of Quality Street'.
HUFFPOST SUPER USER
Dombeyandson
07:50 AM on 12/17/2011
They'll do anything to increase the cost of food. It isn't rocket science. The more one puts into the mouth the larger one becomes unless one does some exercise to burn it off. The body will use so much for its purpose the rest it will keep for surplus
04:11 AM on 12/17/2011
what happens to people like who can not do any exercise.due to disability etc
HUFFPOST SUPER USER
Dombeyandson
07:52 AM on 12/17/2011
eat as one needs. there are bound to be exceptions to the rule and to justify doing nothing by exploiting such situations is no answer. if one can - do.
HUFFPOST SUPER USER
catbite
02:19 AM on 12/17/2011
The vast majority of people don't read labels, and they don't care. Otherwise, we wouldn't be a nation of fat people.
10:43 PM on 12/16/2011
Are we becoming so reliant on people having to tell us every move to make in life. An idiot knows that a lot of calories makes you put on weight. When is someone going to get a big grant to do research to tell us we have to breath?
09:59 PM on 12/16/2011
How much excercise required to burn given amount of calories depnds on certain variables like weight, height, and gender, so it doesn't really fly. Plus,as aprevious post pointed out, the target demographic hardly consists of people who are likely to act on the information.
HUFFPOST SUPER USER
Dombeyandson
07:57 AM on 12/17/2011
Oh yes it does, even casual exercise through games or simply designer activity burns of energy. If on the other hand you have a dedicated ambition to become the best at what you do you will work out the necessary eating regime to suit your needs or suffer the consequence of poor performance. Carbs for energy and protene for muscle with some fats for lubrication. Over indulgence is dealt with by working out a bit harder. If you play any sport try playing 80 or 90 minutes with a beer belly!! I don't think so
04:57 PM on 12/16/2011
Neat concept from an education standpoint, but somehow I wonder how the given demographic they're concerned about, who not only can't understand a nutrition label but also probably don't go to a gym, would nevertheless be disuaded by the nutrition value expressed in units of exercise. This is beside the fact that a "can of soda" is not 250 calories (that would be over 60 grams of sugar, instead of the 44 in a 12oz Coke), and burning 250 calories per hour is some pretty weak intensity exercise, even if you're going for low-impact fat burning (in any case, very difficult to quantify this since it depends entirely on the fitness of the person reading it; to me, 250 calories per hour is laughable). Rather than actively trying to "reduce their popularity" by exaggeration, how about educating people with the actual facts, and motivating them to exercise and enjoy the foods they like in appropriate portions.
04:08 PM on 12/16/2011
That is some slow running if they say 50 minutes burns 1 can of soda. First of all that would be a 24 ounce can which is more like a bottle. Burning 250 calories in 50 minutes is more like a walk then a run. I burn 750 calories an hour running at 6.5 miles per hour on the treadmill. That would mean you would have to be walking about 3.2 miles per hour to burn 1 can of soda according to the article. That would be very misleading to put that on the soda bottle.
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HUFFPOST SUPER USER
Jimmy 61762
04:17 PM on 12/16/2011
Plus ,sugar burns quickly and a good portion of that soda goes down the drain.Stay low on carbs and fats,eat green at every meal and weight will fall off.
04:43 PM on 12/16/2011
Ya as long as you do things in moderation soda isnt bad. Its the people that dont exercise and sit around a lot that gained weight and become unhealthy. Shouldnt have to put that on the label to get someone motivated to be healthy and exercise. It is really the exercise people need more of and moderation with the food and drinks.
HUFFPOST SUPER USER
sban226
03:56 PM on 12/16/2011
I must be out of my mind but how the hell is it right for the government to tell a company to bad mouth it's own product? Even if you believe that the consumer has the right to know what is in the food they eat...why should the govt force companies to provide this info. Let some do gooder private agency report on our foods, like consumer reports. Personally if I like some food I don't care how many calories or sugar or so called cancer causing ingredient is in it. And if you do don't eat it, the real danger is giving some beaurcrate the power to tell us how to live and companies to police themselves.
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