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Google Vs. Apple: Eric Schmidt Promises 'Brutal Competition' With Apple On Tablets In 2012

Eric Schmidt

Huffington Post UK   First Posted: 20/12/11 10:02 Updated: 20/12/11 10:21

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President of Google Eric Schmidt has promised "brutal competition" with Apple in 2012 - especially when it comes to tablets.

While Google's Android platform has found huge success in the fight to dethrone Apple when it comes to phones, on tablets it has struggled.

Several high-profile Android-based tablets have disappeared without a trace - and several more are better known for their legal entanglements with Apple than their own sales figures.

Now Schmidt is promising that the search engine will be "marketing a tablet of the highest quality" within 6 months.

In a (translated) interview with Corriere della Sera, an Italian newspaper, Schmidt reportedly added that he expected "brutal competition between Apple and Google Android" when it comes to phones in the next 12 months.

Whether that means Google will be producing its own tablet on the model of the recent Galaxy Nexus or just releasing a new version of Android for tablets was unclear.

Tech blogs reacted to the news by identifying two main problems Google has to solve when it comes to tablets: helping to develop enough apps for the larger screen, and producing a form factor that really stands out against the iPad, which sold 11m units in the last quarter alone.

There is hope for Android tablet fan, however. The recently released (in the US, not the UK) Amazon Fire seven-inch tablet has reportedly been a hit with consumers. And while the version of Android it runs bares little visible relation to Google's latest OS, it has at least shown that Apple hasn't quite got the monopoly on large screen devices that some have supposed.

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President of Google Eric Schmidt has promised "brutal competition" with Apple in 2012 - especially when it comes to tablets. While Google's Android platform has found huge success in the fight to d...
President of Google Eric Schmidt has promised "brutal competition" with Apple in 2012 - especially when it comes to tablets. While Google's Android platform has found huge success in the fight to d...
 
 
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steamchip
5 Fans
20:54 on 20/12/2011
One of the biggest problems I see with Android is that some companies that produce tablets have steep price cut firesales because they did not sell so well in the first place (though some of these are not Android tablets that are being referred to).

There is also uncertainty if an Android tablet purchase is going to be update-able and supported by the company in the future or just ignored in favor of a newer Android model.
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Pounce the Cat
25 Fans
17:48 on 20/12/2011
I looked at all the tablets on the market before opting for the I-Pad2 why? It has the best support system currently in place. Be it purchasing peripherals, Apps or even service Apple (Such as free lessons at apple stores) are way and way beyond the rest on the playing field. Also in this day and age of hacking I can only purchase Google apps by using my credit card. Apple on the otherhand sell cards which allow you purchase credit by handing cash over the counter. A lot lot safer, which funny enough is just like the apple OS for the I-Pad. I may have paid a lot more than an Android tablet but at the end of the day it works out a lot cheaper.
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