Cheryl Cole seems to be carving out quite the fashion and beauty niche for herself these days. First up was the StylistPick shoe collection and now she's following in the footsteps of fellow Girl Aloud (is that the singular for Girls Aloud?) Nicola Roberts with a foray into the world of makeup.
Cheryl Cole - no stranger to a red lip. Photos: PA
Chezza has worked with L'Oreal to create the lipstick - a limited edition shade (Red Passion, if you were wondering) to add to the Colour Riche family.
Cheryl explained the choice of colour saying: "I chose this iconic, luxurious red shade as it is the perfect dramatic accessory."
A red lip is always a popular choice - as is Ms Cole herself - so we're expecting the lippy to fly off the shelves. No bad thing especially given £1 from ever purchase will go to The Cheryl Cole Foundation in aid of The Prince's Trust.
Cheryl with Prince Charles. Photo: PA
"I'm so thrilled the funds raised from my L'Oreal Paris lipstick can make a difference to people's lives through my foundation with The Prince's Trust."
The lipstick is available to buy in Boots stores from today (RRP £8.16) while the print ads will start appearing next week.