Cycling champion Victoria Pendleton has been confirmed as the haircare brand's latest ambassador, along with fellow athletes Kerri-Anne Payne and Jessica Ennis, who will front two more Procter & Gamble beauty campaigns.
Payne is the face of both Oral-B's Triumph 5000 toothbrush and MaxFactor's False Lash Effect mascara, while Ennis will launch the new Olay-Essentials range in March this year.
With modelling campaigns under their belts, now there's just the small matter of winning an Olympic medal...
We caught up with Payne to find out more about her swimming achievements last year. Take a look at the video below to hear from the star herself.
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