A twice-annual event hosted by Italian fashion brand Luisa Via Roma, Firenze4Ever sees a whole host of bloggers descending on the cobbled streets of Florence in their droves, ready to get their hands on the new season stock.
Bloggers style models, MAC are on hand to beautify and Aveda take care of the hair. Photographers snap away, and beautiful pictures result. Throw in some music mixing, a cocktail reception or two and a huge in-store closing party, and you've got one fashion-packed weekend.
Here's a little snippet of some of the style on show from our newfound blogger pals:
(Oh, and wondering what all the designer pug dogs are about? It's a charity initiative thought up by Luisa Via Roma- Pug Dogs for Happy Kids - and which involves their designer friends each styling a Steiff pug to be auctioned off in aid of UNICEF. But more on that later.)