Poking fun at this maxim is this excellent faux commercial by filmmaker Jesse Rosten for the miracle beauty product, Fotoshop by Adobé...
Having notched up an impressive 635,000 views since Sunday it's safe to say that Jesse has channeled the power of 'it's funny because it's true' into an internet hit. A hit we will probably be quoting for the rest of the week.
As the tagline says: "This commercial isn't real, neither are society's standards of beauty."
For a selection of slightly less digital beauty cheats, don't forget to check out the gallery below!