There have been so many Star Wars-themed adverts over the years - see below - that it takes a pretty damn good one to get our attention these days.
Whoever came up with this idea, take a bow. And whoever decided to stick in AT-AT dog at the end, also take a bow, but perhaps not as big a bow, because we all know that's just another idea you nabbed off the net. Busted.
Called "The Bark Side: 2012 Volkswagen Game Day Commercial Teaser", the video has swiftly gone viral since it was posted just yesterday, advertising, um, something to do with cars? And Star Wars, presumably?
Ah, what does it matter, it's a group of dogs barking The Imperial March. And look, one's dressed as Chewie! Awesome.