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An Absolutely Fabulous Ad Campaign From Alexis Bittar

27/01/2012 17:42 | Updated 22 May 2015

Alexis Bittar is determined that his Autumn/Winter 2012 ad campaign should be Absolutely Fabulous and so Jennifer Saunders and Joanna Lumley have lent their Ab Fab alter egos Edina Monsoon and Patsy Stone to the cause.

An Absolutely Fabulous ad campaign from Alexis BittarPhoto: Alexis Bittar

Photographer John Swannell shot the comedy duo for the collaboration which officially launches in 2012 and features Eddie and Patsy toting Alexis Bittar shopping bags with Eddie in full-on New York tourist mode.

It sounds like Bittar was more than a little pleased to have the pair aboard. " I am a massive fan!" he admits. " I was beyond excited to meet and get to work with them. I have a tremendous respect for their talent. On set, it was one of those rare instances in my life where I was totally star struck."

An Absolutely Fabulous ad campaign from Alexis BittarPhoto: Alexis Bittar

And his opinion of the ladies fashion credentials? "Their fashion sense is ridiculous and they embrace it - every episode is pure fun and chaos."

It sounds like Joanna Lumley was just as enamoured with the project: "It was sensational and I am thrilled with the pieces I have from his generous, talented hands. (Patsy was transfixed by the quality and wants lots more forever)."

We can't wait to see the whole campaign!

And for the best Ab Fab fashion, check out the gallery below:

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