Alexis Bittar is determined that his Autumn/Winter 2012 ad campaign should be Absolutely Fabulous and so Jennifer Saunders and Joanna Lumley have lent their Ab Fab alter egos Edina Monsoon and Patsy Stone to the cause.
It sounds like Bittar was more than a little pleased to have the pair aboard. " I am a massive fan!" he admits. " I was beyond excited to meet and get to work with them. I have a tremendous respect for their talent. On set, it was one of those rare instances in my life where I was totally star struck."
It sounds like Joanna Lumley was just as enamoured with the project: "It was sensational and I am thrilled with the pieces I have from his generous, talented hands. (Patsy was transfixed by the quality and wants lots more forever)."
We can't wait to see the whole campaign!
And for the best Ab Fab fashion, check out the gallery below: