will.i.am is adamant Cheryl Cole doesn't need The X Factor to be a success - and has a "10-year plan" to make her a global superstar.
Girls Aloud star Cheryl was sensationally sacked from the American series of The X Factor after she quit the Brit version to join the show, but friend and mentor will.i.am says she deserves her own TV programme.
"Why are you going to make someone else rich? Cheryl needs her own show."
He also still believes Cheryl was unfairly dismissed from the US version of the show, as he believes she was more relevant than Paula Adbul.
He added: "Cheryl Cole was current on X Factor. She was the only one on the panel with musical experience of what it feels like to go through that process.
"That's how she made it into the industry, by doing Popstars. Paula Abdul (a fellow judge) was an artist - but she wasn't current at the time."
It's safe to say the Black Eyed Peas star is pretty impressed with Chezza then - but wait, there's more!
The Voice judge hinted at his plans to turn Cheryl into a global star.
Will gushed: "Cheryl's the best. I was just hanging out with her on Tuesday, listening to her new stuff and getting her feedback on things and she has some really great tunes.
"The Cheryl that we know now is different from the one we're going to know 10 years from now.
"It was 10 years ago that me and the Black Eyes Peas wrote Where is The Love?. I'm planning a future for Cheryl in that way.
"Madonna is Madonna. You don't want Cheryl to be Madonna, you want Cheryl to be Cheryl."
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