TV madam Lillian Tyler has shown she really is Shameless by recreating a cheeky poster pose for Sport Relief.
Actress Alice Barry - who plays the Chatsworth estate's vice boss - bared her bum to update a timeless saucy Athena pin-up.
Barry hitched up her tennis skirt to show she was not wearing any undies, just like the original model Fiona Walker who posed in 1976.
Thankfully, the 65-year-old did not bend over to pull up her Sport Relief socks during the photo shoot, to promote the biennial fundraising event in March.
And organisers of the event reassured the public that they can keep their pants on to play a part in the Sainsbury's Sport Relief Mile.
Barry said: "What better reason to get my kit off than for Sport Relief. I had an absolute ball.
And she joked: "Move over Andy Murray, there's a new tennis champ in town."
More than a million people are expected to take part in hundreds of fundraising mile events around the UK on March 25, details of which are at www.sportrelief.com.
The original photograph became one of the best-selling posters in the UK after originally featuring in a Silver Jubilee calendar in 1977.