UniLad website CEO Jamie Street is facing disciplinary action over an article called "Sexual Mathematics" which resulted in a national outcry.

The "online magazine" was taken down on Wednesday after Huffington Post UK exposed UniLad writers making derogatory and misogynistic comments.

In the offending article a UniLad writer stated: "If the girl you've taken for a drink... won't 'spread for your head', think about this mathematical statistic: 85% of rape cases go unreported.

"That seems to be fairly good odds."

The writer then adds at the bottom of the piece: "Uni Lad does not condone rape without saying 'surprise'."

On Tuesday the National Union of Students (NUS) called for the website UniLad, which claims to be the "number one university student lad's magazine and guide to getting laid" to be pulled down over the article.

UniLad CEO Street has now admitted he is "appalled" by the content.

"I only deal with the technical aspect of the website and am not responsible for writing or checking the content that gets published.

"I am however appalled myself that UniLad went this far," the BBC reported.

According to UniLad's Facebook page, Street is described as "CEO & Tech" - although this has now been removed from the page.

Meanwhile, Alex Partridge, who calls himself the "Boss" and "Editor in Chief" of UniLad, apologised for the article, calling it a "shambles".

"The article in question was a shambles and should never have been printed.

"A simple apology is not enough to rectify any distress we have caused, we overstepped the mark, we took things too far.

"Uni Lad will be greatly improving it's editorial policies to make sure nothing like this happens again."

The website writers did include one female - Lorna Naylor - although she wrote articles such as the one pictured above, titled "The Problem With Slags".

She tweeted one writer for PR company esPResso saying: "nothing i have written has been controversial".

Another writer, Jack-William Cantwell, emailed Huffington Post UK claiming he had been "inactive with the company for around five months" after tweeting on 3 January "@UniLadMag can't wait to start writing again after an amazing festive season!"

NUS women's officer Estelle Hart has blogged for HuffPost UK on the UniLad debacle, calling the site "grotesque misogyny dressed up as fun".

Bookmakers William Hill have since pulled their advertising on the site (pictured below) saying they would no longer be returning to the site.

CORRECTION: We apologise for previously describing Street as "creator". We have now amended the description to "CEO".