Jeremy Clarkson’s Top Gear is in hot water after bad language was repeatedly broadcast before the watershed on Sunday.
The car programme, which is widely regarded to be a “family show” featured one guest using the word “b*****s”, while the word “t*****” was sprayed across a car.
Another segment of the 8pm show had to have the f-word bleeped out seven times in five minutes and the word s*** was censored so poorly it was obvious what was being said.
Most of the swearing related to a sketch which saw Clarkson and co-host Richard Hammond attempting to choreograph a car chase reminiscent of The Sweeney.
Viewers took to Twitter to complain about the language, with several pointing out they had been watching the show with their children.
In 2009 the BBC pledged to cut back on offensive language after a survey of 2,700 people revealed even younger viewers were concerned about its proliferation.
The research was commissioned in the wake of the Sachsgate scandal, which saw Jonathan Ross and Russell Brand make a series of obscene phone calls to Faulty Towers actor Andrew Sachs.
A BBC spokesman declined to comment, the Telegraph said.
It's not the first time the show has been embroiled in controversy. In December last year Clarkson was accused of mocking Indian people and their culture during a special episode filmed in the country.
The frontman was accused of "casual racism" after he was filmed placing his trousers in a press and claiming he also used it to heat naan bread.
Later in the show, he drove around in a Jaguar fitted with a toilet whilst saying: "This is perfect for India because everyone who comes here gets the trots."
In November he caused a storm by saying striking public sector workers should be lined up and shot in front of their families, calling suicide selfish and saying that trains should not stop if a person is hit and killed.Suggest a correction