The controversial mums of the Toddlers and Tiaras beauty queen kids have been given a taste of their own medicine - by being dressed in the garish garb they inflict on their daughters.
They went on a TV chat show for a mums' makeover, transforming them into adult-sized versions of their daughters.
Stylists on Anderson Cooper dressed the mothers in copycat outfits to mimic their daughters' favourite competition costumes.
The hilarious - and disturbing - results were an attempt by the show's host to encourage the women to think differently about dressing their young girls up and asking them to perform in revealing outfits and make-up.
But did it work? What do you think? It will take a bit more than an audience's laughter to cure them of their self-delusions.
"We have had a blast," said June Shannon, mum of six-year-old Alana Thompson.
"This is something we'll laugh about for years to come. This is fun, this is all about having fun. I don't re-think any decision that I've made for my daughter as far as pageants."