WHO? Brit heritage brand Aquascutum
BEG, BORROW OR STEAL: We loved the coats that at first appeared to be worn open, but in fact featured a zipped up underlay, and would happily offer a home to any of the high-shine heeled leather boots. We're also now thinking we need to get ourselves some elbow-length leather gloves.
VERDICT: For a brand that was once purely synonymous with British royals and politicians, Aquascutum has enjoyed something of a resurgance in the past two years under the guise of creative director Joanna Sykes. Turning a Brit heritage brand into one that is modern and fresh, but without losing its underlying beliefs, is no easy task, but one which has been achieved almost seamlessly - the likes of James Cordon, Alexandra Burke and One Direction's Harry Styles on the front row was testament to that. This is a brand with its finger firmly on the pulse.