If the café chain Apostrophe is going to insist on telling us where to put the accent in 'Apostrophe', may we suggest that it also works on its punctuation? Or failing that, it's punctuation?
This glaring grammatical/punctuation/copywriting error was spotted and snapped by Alice Taylor on Great Eastern Street in London this week, outside the original Apostrophe café.
We can only assume that right now, an awful lot of sandwich cart covers are being recalled... or small pots of pink paint are being handed out. Either way, it's an apostrophe catastrophe.
And if you enjoyed that, just take a look at these other brilliant grammar fails: