Traditional art is set to be transformed as the first interactive display on the Fourth Plinth in Trafalgar Square, London, is unveiled.
The piece, entitled Powerless Structures, Fig 101, features a 4.1m high golden bronze sculpture of a boy on a rocking horse with his right arm thrust high in the air.
Scandinavian artistic duo Elmgreen and Dragset have collaborated with s[edition] to enable visitors to experience the Fourth Plinth in a digital format using augmented reality.
When devices (such as smartphones) are pointed at the sculpture's plaque, users will receive a three-dimensional rendering of the sculpture, along with unique footage of the artists presenting their work.
"The internet has created possibilities for experiencing artworks in a totally different way. You do not need to be there in a physical sense at the location to actually get an impression of the work. So it broadens the possibilities to reach other audiences apart from the people in Trafalgar Square,” said Michael Elmgreen, one half of the artistic duo.
The Fourth Plinth, which is funded by the Mayor of London with support from Arts Council England, is one of London’s most important cultural landmarks and Boris Johnson has expressed his excitement about the piece.
"The year that we host the greatest show on earth is an unprecedented opportunity to celebrate London's status as a globally renowned cultural capital," Johnson said.
"Elmgreen and Dragset have created a gleaming sculpture for the Fourth Plinth, which will be a high profile attraction during a summer like no other - with its nod to equestrianism I hope it augers well for medal glory at the 2012 Games!"
To commemorate the unveiling, s[edition] will offer members of the public the chance to own one of 5,000 digital limited edition artworks. For your chance to win one worth £35 each, visit their website. The competition closes at 5pm on 24 February 2012.
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