BBC1's flagship Football Focus programme was plunged into panic after an alarm went off during a live broadcast.
Sirens started as former Arsenal player and now pundit Martin Keown discussed the day's pressing football issues.
After battling on for a few moments he and presenter Dan Walker laughed.
It was suggested Keown 'got his hose out.'
Producers cut to a pre-prepared feature before cutting back to the studio.
Walker joked: "Don't panic anybody. Proof at least that football focus is live.'
Observers were quick to react on Twitter - with most questioning the new Salford Quays studios.
hilarious,evacuate the football focus studio now,there's a fire
Fire alarm goes off live on Football Focus. Seems its always going off at Media City. How much did that building cost. #getitfixed
Brilliant: the fire alarm goes off during Football Focus. Dan Walker refers to Martin Keown "getting his hose out." Um, cut to VT...
Fire alarm goes off during bbc1's football focus forced to switch to VT. what is it with Salford and alarms?
What is it with all the fire alarms at MediaCity UK? Five Live taken off air 3 times in the last few weeks, now Football Focus interrupted.