BBC1's flagship Football Focus programme was plunged into panic after an alarm went off during a live broadcast.
Sirens started as former Arsenal player and now pundit Martin Keown discussed the day's pressing football issues.
After battling on for a few moments he and presenter Dan Walker laughed.
It was suggested Keown 'got his hose out.'
Producers cut to a pre-prepared feature before cutting back to the studio.
Walker joked: "Don't panic anybody. Proof at least that football focus is live.'
Observers were quick to react on Twitter - with most questioning the new Salford Quays studios.
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