UPDATE: A Retina display is the new feature of the latest iPad.
Since well before the invites went out on February 28 (during Google's keynote speech at Mobile World Congress), the rumours around Apple's latest product release have been swirling.
Some say definitively that it's a new iPad - possibly called iPad HD, perhaps iPad 3. Others have a feeling that iOS5.1 or Apple TV could be on the cards.
Speculation is irrelevant when it comes to Apple. Of all the tech brands, they have no need to leak any information, their product is set to capture the tech headlines for months without the company releasing any teasers at all.
Join us here from 6pm GMT on March 7 2012 for our live blog of the latest product announcement as they come to hand.
03/07/2012 2:24 PM EST
"Only Apple could deliver this innovation in such a beautiful, easy to use way"
03/07/2012 2:24 PM EST
This is just the start
Tim Cook closes the Apple event saying "This is just the beginning. Expect more of this innovation throughout the year."
03/07/2012 2:21 PM EST
iPads for all budgets
iPad2 will stay on the market. 16 gb $399.
New iPad will range from $499 for 16gb, no 3G up to $829 64gb Wi-Fi and 3G.
Which competitors are bricking it now?
03/07/2012 2:19 PM EST
But does it have a name?
We can't go on calling it "the new one"
03/07/2012 2:17 PM EST
Apple has packed four times the pixels as other HD devices.
The pixels are elevated onto different planes to make them so small, and stop them interfering with each other.
03/07/2012 2:04 PM EST
Randy Ubillos the chief engineer on iPhoto got to test it in Antarctica. Not jealous. Not jealous at all.
03/07/2012 2:02 PM EST
New iPhoto for iPad
iPhoto on the new iPad will help you do more with your photos.
It will draw on your photo library. Features multi-touch editing, brushes, beaming between devices.
Photojournals via iCloud will share photos with friends without having to send emails, or load them all into Facebook.
03/07/2012 1:59 PM EST
Apple retains the anachronistic themes with a new iMovie app that looks like an old film theatre.
The interface has a notebook-style outline template to plan your film.
Those who find these old-fashioned design notes tired will be irate.
iMovie will act like a directorial mentor telling you what kind of shots you need, like more close-ups, cut scenes or sweeping shots.
03/07/2012 1:56 PM EST
iWork + new apps + jam session
It's not all fun and gamers, there's plenty of new work apps on the app store from today.
Garageband has a new version with smart strings, note editor. Keep your songs in iCloud and share with jam session.
Create a song with up to 4 other devices over bluetooth for a Garageband jam.
03/07/2012 1:52 PM EST
The Retina display looks impressive
Sketchbook's new edition on this retina lens is very impressive.
The gaming possibilities are immensely rich.