We all know Katie Price is partial to a bit of ill-advised ink. Remember when she got a tattoo of Peter Andre's name on her wrist only to break up with him weeks later?
And then when she had a massive cross put through it upon the news of their divorce?
Well, she's been at it again, this time opting for a very classy tat of what looks like a wedding garter - could this be a hint that she's ready to walk down the aisle again?
The design - similar to that sported by Cheryl Cole - goes around the model's thigh and is tied up by a big bow, matching another inking she has around her ankle.
The artiste formally known as Jordan stripped off (for a change) to launch her new swimwear range for her boutique at Store Twenty One and was also showing off her newly dyed brunette locks.
Katie relished the opportunity to launch her latest range of products tweeting: "so much fun with the lovely @blacksheep_mgt girls @elliejenas and @orlaith1 on my bikini launch."
> GALLERY: Take a closer look at Katie's new tat