James Whittaker, Ex-Employee: 'Google + Ruined The Company'

Posted: Updated:

First it was Goldman Sachs executive director Greg Smith firing a bitter broadside at his company for being "callous" and "toxic", now James Whittaker, an ex Google employee has set off a depth-charge under Google's brand, claiming Google + ruined the company.

In a blog posted on MSDN on Tuesday, Whittaker writes: "The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."

Whittaker pinpoints the company's decline as the moment Google+ was launched by Larry Page's - a point when, he says, Google realised they'd lost out to Facebook in the social media arena. He writes: "Ideas that failed to put Google+ at the center of the universe were a distraction."

But before Google+, Whittaker has nothing but high praise, saying: "it was hard to imagine a better place to work".

Whittaker also has great things to say about Eric Schmidt: "Under Eric Schmidt ads were always in the background. Google was run like an innovation factory, empowering employees to be entrepreneurial..."

Schmidt is the executive chairman of Google, he was the chief executive until last year. Larry Page is now CEO.

While Whittaker's broadside isn't as bitter as Smith's, he includes a hefty dose of advice for the Google team gleened from his teenage daughter.

He writes: "I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.”

Read the Goldman Sachs Greg Smith story here.

Suggested For You

Suggest a correction

Around the Web

Ex-Google employee says Google+ has ruined the company

Ex-Google Employee Says Google+ Has Ruined The Company

DARPA chief leaves Pentagon for Google job

Need Social Media Risk Management? SocialVolt's New Channels Has the Power

The new mobile platform wars: It's time to look beyond iOS vs. Android

Google Makes New YouTube Layout Available For All Starting Today

Google Busted With Hand in Safari Browser Cookie Jar

12 Things That Will Kill Your Blog Post Every Time

Roar Engine Announces the Public Launch of roar.io

New Camera Lets Photographers Shoot First, Focus Later