Well really, what better way to determine a brand's popularity these days?
The Stylophane FFI monitors the number of times users click the 'Like' button on a brand's individual posts each month - as opposed to the number of fans they have overall.
With regards to total number of Facebook fans, you might be surprised to hear that Converse comes out on top (with more than 22.9 million people liking their page!) not-so-closely followed by Adidas in second place (with 13.2 million).
Here's Stylophane's list of the top ten most popular fashion brand's in terms of post engagament for February:
1. Burberry with 138,537 (up by 125)
3. Converse with 84,456 (down by 16)
5. Louis Vuitton with 70,340 (down by 27)
7. Nike Football with 64,027 (down by 19)
9. Dolce & Gabbana with 60,682 (down by 5)
We wonder if Burberry's sudden boost in popularity has anything to do with it's current genetically-blessed spokesmodels? Check out Eddie Redmayne in the new Spring/Summer 2012 campaign here: