From Paris Hiilton, Pamela Anderson, Katie Price to Kim Kardashian... and now our very own Tulisa... some have made a career out of having their sex tapes published, some have brought out the lawyers while others have appeared genuinely mortified.
But with the constant headlines of such intimate material being placed in the wrong hands, it was only a matter of time before someone realised the comedic potential... Jason Segel is that man.
The Muppets star will reunite with his Bad Teacher director Jake Kasdan in the upcoming movie, where he is tipped to play a husband who decides to spice up his love life by making an intimate video with his wife.
But plans go awry when the happily married couple wake up and realise the tape has gone missing, reported Variety.
Reese Witherspoon, Amy Adams, Emily Blunt, Rose Byrne and Jennifer Garner were in the mix to play the wife, but there's no word on which actresses are still up for the role.
Segel stars in hit TV series How I Met Your Mother, and will next be seen in forthcoming comedies Jeff, Who Lives At Home, The Five-Year Engagement and This Is Forty.
Here are some of the celebrities whose profiles have rocketed following the publication of their private romps:
Dane Bowers and Katie Price. All photos: PA
Tulisa - heartbroken by the tape's release.
Limp Biskit frontman Fred Durst.
Sex tape royalty - Pamela Anderson and Tommy Lee.
Even Verne Troyer got a look in with Ranae Shrider.
Abi Titmuss moved from sex tape business to mainstream telly.
Colin Farrell was furious when his Playmate friend Nicole published their frolics, and sued.
Paris Hilton - don't give up your day job. Oh, hold on...
Kim Kardashian. Overnight global celebrity and a bestselling brand.