As a rule, we don't generally tend to cover menwear, but we couldn't resist sharing this quite beautiful Alfred Dunhill video with you...
64 Asian male models stood on a replica stage of Trafalgar Square, while a year's worth of seasons was projected around them in one of the longest live CGI sequences ever made.
Over 1000 guests were present at the holographic spectacle, which also included specially-created scents of spring, summer, autumn and winter for a total sensory experience. (Shame you can't get that through the video.)
But it's all really very pretty, actually. Check it out here:
For more from the Trafalgar' show, visit the Alfred Dunhill Facebook page.