VIDEO: Male Models Galore In Alfred Dunhill's CGI Spectacular

27/03/2012 12:48 | Updated 22 May 2015

As a rule, we don't generally tend to cover menwear, but we couldn't resist sharing this quite beautiful Alfred Dunhill video with you...

Alfred Dunhill Trafalgar collection videoAlfred Dunhill's 'Trafalgar' show in Shangai. Photo:Alfred Dunhill

The British brand showcased its latest collection in Shanghai earlier this month - but it was far from your average catwalk experience.

64 Asian male models stood on a replica stage of Trafalgar Square, while a year's worth of seasons was projected around them in one of the longest live CGI sequences ever made.

Over 1000 guests were present at the holographic spectacle, which also included specially-created scents of spring, summer, autumn and winter for a total sensory experience. (Shame you can't get that through the video.)

But it's all really very pretty, actually. Check it out here:

For more from the Trafalgar' show, visit the Alfred Dunhill Facebook page.


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