In what could be a revolutionary moment in farming history, People for the Ethical Treatment of Animals (PETA) have announced they will be distributing a new device which vocalises the sounds of chickens, in an attempt to further the cause of animal welfare.
"Chickens have impressive communication skills", PETA UK Manager Mimi Bekhechi said.
"They have more than 30 types of vocalisations to distinguish between threats that are approaching by land and those that are approaching over water, and a mother hen begins to teach these calls to her chicks before they even hatch.
The devices, designed for birds kept in squalid conditions with no means of communicating their dissatisfaction, will, PETA hope, convince farmers, abattoir workers and butchers to treat their produce with more respect, allowing it a certain level of dignity.
PETA's advertising campaign for the revolutionary new device
Currently, many chickens are kept in poor conditions, often in banks of cages in battery farms. PETA claim that many of the cages amount to the surface area of one sheet of A4 paper.
PETA have long stood up for the rights of animals to fair and ethical treatment. They hope that this landmark invention will usher in a whole new era of understanding the animals we take for granted each day.
Bekhechi continued: "We hope our new state-of-the-art chicken-voice translator will help people consider that chickens are sensitive and intelligent and want to live."