Former Alaskan governor Sarah Palin has joined the ranks of the "lamestream media", albeit for a morning, as co-host of the Today show on NBC.
The former vice-presidential candidate turned media pundit appeared on the fluffy breakfast show, offering opinions on motherhood, Oprah Winfrey and weight gain during pregnancy.
The Fox News contributor even joked about her notorious interview with Katie Couric during the 2008 presidential race, which saw Palin gave a series of incoherent answers on matters ranging from foreign policy to which newspapers she read. By a quirk of fortune, Couric was presenting a rival show on ABC at the same time.
Palin even managed a quip on SNL's savaging during the presidential race, telling an anecdote about being mistaken for Tina Fey.
When asked by host Matt Lauer how she would have felt had someone criticised her for gaining too much weight during pregnancy, she replied: "I would have wanted to punch 'em in the neck".
She certainly seemed more relaxed than previous TV outings, though the staunch Republican, who recently voted for Newt Gingrich in the Alaskan caucus, still had a few barbs for President Obama and his "failed socialist policies".
When asked about the current race for the Republican nomination, Palin said "anyone but Obama".
"America is at a crossroads right now," she said, adding that if Romney did not get the nomination, the party would "coalesce around" the chosen alternative.
At the end of the hour, Lauer congratulated Palin on a "great job".
The Twitter reaction sorely disagreed, with Palin's name trending in the US. The following got more than 660 retweets: