Pop star Justin Bieber is set to be honoured at the 2012 Tribeca Film Festival in New York for his impact on social media.

The Baby hitmaker's mother took to YouTube.com to publicise the star's talent when he was an aspiring singer, prompting manager Scooter Braun to sign him up.

WATCH: Bieber Gives Fans First Tantalising Glimpse Of 'Boyfriend' Video

Bieber has since sold more than eight million records worldwide, and Tribeca Film Festival chiefs are recognising the pop star and Braun for "the historic discovery of Bieber on YouTube and his subsequent social media rise".

The pair is expected to attend the Disruptive Innovation Awards ceremony on 27 April to pick up the prizes for impacting "the worlds of business, technology, arts, entertainment and beyond".

Justin Bieber...

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  • Musicians Usher, left, and Justin Bieber arrive at the 22nd Annual Kids' Choice Awards on Saturday, March 28, 2009, in Los Angeles. (AP Photo/Chris Pizzello)

  • Musicians Usher, left, and Justin Bieber arrive at the 22nd Annual Kids' Choice Awards on Saturday, March 28, 2009, in Los Angeles. (AP Photo/Chris Pizzello)

  • Justin Bieber performs at the Pepsi Superbowl Fan Jam Concert in Miami Beach, Florida.

  • Teen pop sensation Justin Bieber performs with Drake at the Juno Awards Sunday, April 18, 2009

  • Canadian singer Justin Bieber performs live in concert during the NRJ showcase on the 1st floor of the Eilffel Tower in Paris, France

  • Paris Jackson and Justin Bieber during a ceremony honoring the late Michael Jackson with Hand and Footprints in Cement, held at Grauman's Chinese Theatre, on January 26, 2012, in Los Angeles.

  • Canadian singer Justin Bieber performs live during a showcase at the Universale Headquaters in Paris, France.

  • Justin Bieber arrives at the Grammy Awards on Sunday, Jan. 31, 2010, in Los Angeles. (AP Photo/Chris Pizzello)

  • Justin Bieber poses for photographs before a personal appearance at HMV in Westfield, west London. Over 1,500 fans turned up to try and meet the singer.

  • Justin Bieber performs live on stage at the Hard Rock Cafe in Las Vegas.

  • Canadian singer-songwriter Justin Bieber visits LIVE@Much in Toronto on Monday, Oct. 5, 2009. The Canadian Press Images/Christian Lapid

  • Justin Bieber and his girlfriend Selena Gomez

  • Justin Bieber with one of his idols, Sean Kingston

  • Justin Bieber with one of his many lady-friends, Kim Kardashian

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  • L-R: Smokey Robinson, Prince Michael Jackson Jr., Prince Michael Jackson II aka Blanket, Paris Jackson and Justin Bieber during the Michael Jackson Hand and Footprint Ceremony with the children of Michael Jackson making the impressions using shoes and sequined glove once worn by Michael Jackson, held at Grauman's Chinese Theater in Hollywood, California on January 26, 2012.

  • Canadian singer Justin Bieber arrives at the Cannes festival palace, to take part in the NRJ Music awards ceremony, in Cannes, southeastern France, Saturday, Jan. 28, 2012. (AP Photo/Lionel Cironneau)