Guess what will be on air at the same time on ITV? Schofield's game show, The Cube, which starts its new series run the week before.
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Simon Cowell is reported to be incandescent with rage that his baby, Britain's Got Talent, has been beaten by The Voice in the ratings stakes two weeks in a row - last week, The Voice came out on top by more than a million viewers when the two shows briefly overlapped.
And now even friends are being dragged into the fray - this could get messy...
The Voice 2012 - JUDGES
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Phillip Schofield and Holly Willoughby are the best of friends, and co-presenters of This Morning on ITV.
But the desperate war for weekend ratings between ITV and the BBC has forced even these tw...
Phillip Schofield and Holly Willoughby are the best of friends, and co-presenters of This Morning on ITV.
But the desperate war for weekend ratings between ITV and the BBC has forced even these tw...
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The Huffington Post UK | By Caroline Frost Posted: 5/04/2012 08:41 Updated: 5/04/2012 10:15