How big is this hair? Getty Images
The reality TV star was on hand to kick off Essex Fashion Week yesterday in the glamorous locale of Rainham in Greater London (move over, Milan, Paris and New York!), where she hit the catwalk to model designs from her latest fashion collection in front of TOWIE supporters like her cousin Harry Derbridge and Mark Wright's grandmother, Nanny Pat.
Amy's hair looked even more overwhelming than usual: tumbling curls, crazy backcombing and enough hair product to cause a nuclear reaction. We just hope the clothes were zip-up and didn't have to battle with that giant nest to get over her head.
What do you think of Amy's beauty look? Crazy bad or crazy cool?
Want more Amy? Don't miss our favourite fashion and beauty moments from the star.