Holding her baby bump, Chantelle Houghton adopts the pose that a thousand pregnant celebrities have adopted before: the Demi Moore.
But with one difference - the former Celebrity Big Brother contestant veils her modesty with a virginal white sheet. It's a bit late for that!
The 28-year-old reality TV star stripped down to publicise her first column for New! magazine.
In her column, Chantelle, who is expecting a daughter with cagefighter Alex Reid, spoke about her heart condition and her fears she will die during childbirth after it was revealed last month the blonde had an irregular heartbeat.
She has been diagnosed with Supraventricular Tachycardia - a relatively common condition during pregnancy - which has seen her heart reach 256 beats per minute, when the average is between 60 and 90 bpm.
She is unable to take medication while pregnant and may have to have surgery after the birth.
She is considering having a caesarean to take the stress off her heart.
"About four-and-a-half weeks ago I got up from the sofa and my heart was going wild. It lasted less than a minute. Then the next day it happened again," she said.
"I was born with it but I've only noticed since I've been pregnant. The pressure on my heart has made my symptoms rear their head.
"I'm absolutely terrified of giving birth... I'm worried something could happen to me or the baby."
Chantelle also told the magazine she is convinced her unborn daughter looks just like Alex, after seeing her on a 4D scan.
"It was amazing. She's so cute!" gushed the mum-to-be. "She's the absolute image of Alex. He can't see it though. Even the lady doing the scan was like, 'Oh my God, she looks so much like you!'
"We've got about four girls' names. One that I really love, another one that I really love, but Alex doesn't love as much. And then a couple of others that I'd love to call her, but I don't want her to be ridiculed for it."
Well, we can't WAIT to hear what they call their new arrival...
The full interview appears in this week's New! magazine, out now.