Jean Paul Gaultier's limited edition Night & Day Diet Coke bottle designs went on sale today (16 April) and how did the brand promote the designer's work? With two barely-clad models painted to look like the products by award-winning body artist Carolyn Roper posing outside Harvey Nicks.
Our first concern was, obviously, for the girls' wellbeing - after all there's a chill in the air in London today that's enough to freeze your nips off and, with the absence of any prominent chest-based protrusions, we were worried that metaphor had become reality.
Thankfully what had actually happened was the girls had protected their extremities with skin-coloured pasties (of the nipple variety, not the ones you now have to pay extra to eat warm from Greggs).
Nipple-news aside, the Night & Day designs are based on Gaultier's iconic perfume bottles - the corseted lady and the breton-striped sailor boy - and fit rather well with the curvaceous coke bottle shape.
You can get a closer look here (this pic is from the French launch party hence it being called Coca Cola Light instead of Diet Coke):
And for more JPG, here's the designer's Spring 2012 couture collection: