If there's one sure fire way of making sure TOWIE has maximum press exposure upon its return to TV screens, it's to get your boobs out.
Sam Faiers and Lucy Mecklenburgh stuck to the tried and tested rule last night as they both ventured to Sugar Hut to film scenes for the show.
The pair(s) posed with Lucy's boyfriend Mario Falcone at the Essex night spot as they grabbed a moment away from the cameras.
But we won't be seeing much of Sam hanging out with the new characters who joined the last series of the show.
She recently hit out at the newer cast, saying people were more interested in the orignial stars.
Speaking of the last series, she told Reveal magazine: "It was a bit stressful. It was OK, but the break-ups and the tears took over a bit. As did the new characters.
"But I think the new series is going to be a big one for all the original cast - they are the ones everyone wants to see."
The show returned to ITV2 last night, with 1.3m viewers seeing James 'Arg' Argent revealing his three stone weight loss in a bid to win back ex girlfriend Lydia Bright.
> IN PICS: THE TOWIE CAST
Georgina (Pic: ITV)
Ricky (Pic: ITV)
Diags (Pic: ITV)
Cara and Billie (Pic: ITV)
Chloe (Pic: ITV)
Lauren (Pic: ITV)
Jess (Pic: ITV)
Joey (Pic: ITV)
Sam (Pic: ITV)
Lucy (Pic: ITV)
Mario (Pic: ITV)
Gemma (Pic: ITV)