Like something straight out of a Roald Dahl book or Heston Blumenthal TV show, a London communications firm had its office lift lined with over 1,000 Jaffa Cakes in a bid to make their workplace just a little bit nicer.
Engine, a marketing firm based in London's Great Portland Street, had the "edible elevator artwork" installed as part of an advertising campaign for McVitie's Jaffa Cakes.
A team of artists and food technicians took a month to come with and install the 1,325 Jaffa Cake project, which lined the walls of the lift, last week.
The plan was to trial the idea at the company, which has over 800 staff members, and, if well-received, transform more urban office block lifts into Charlie and the Chocolate Factory-inspired lifts.
Philippa Tilley, Senior Brand Manager for Jaffa Cakes, said of the project: “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.
We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”
Nearly three million of the cakes are made each day by McVitie's, making them something of a British cake institution.
The lifts will almost certainly be well-received, if responsible for a large number of bugs to get passed around the office.
Jaffa Cake lifts – and colds, flus and the odd tropical disease – coming soon to a lift near you!
Check out the news of the day in pictures below:
Launch Slideshow
?
HIDE THUMBNAILS
1 of 17
PLAY ALL
ADVERTISEMENT
[{"entry_id":"3440164","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/14\/sweden-ban-bestiality---sex-animals-legal-_n_3440164.html","content_type":"image","image_url":"gadgets\/slideshows\/239622\/slide_239622_2374406_small.jpg","thumbnail_url":"gadgets\/slideshows\/239622\/slide_239622_2374406_small.jpg","title":"Beastly Accusations","slideshow_id":"239622","vertical":"uk"},{"entry_id":"3445657","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/15\/iran-elections-hassan-rouhani_n_3445657.html","content_type":"image","image_url":"gadgets\/slideshows\/303101\/slide_303101_2571455_small.jpg","thumbnail_url":"gadgets\/slideshows\/303101\/slide_303101_2571455_small.jpg","title":"Iran Votes","slideshow_id":"303101","vertical":"uk"},{"entry_id":"3446072","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/15\/queen-trooping-the-colour_n_3446072.html","content_type":"image","image_url":"gadgets\/slideshows\/303265\/slide_303265_2573859_small.jpg","thumbnail_url":"gadgets\/slideshows\/303265\/slide_303265_2573859_small.jpg","title":"Trooping The Colour","slideshow_id":"303265","vertical":"uk"},{"entry_id":"3452471","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/17\/rouhani-cameron-iran-g8_n_3452471.html","content_type":"image","image_url":"gadgets\/slideshows\/303379\/slide_303379_2577206_small.jpg","thumbnail_url":"gadgets\/slideshows\/303379\/slide_303379_2577206_small.jpg","title":"G8 Summit Belfast","slideshow_id":"303379","vertical":"uk"},{"entry_id":"3440345","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/14\/gregory-steinmedc-farmer-survives-circular-power-saw-embeds-stomach-graphic-pictures_n_3440345.html","content_type":"image","image_url":"gadgets\/slideshows\/23960\/slide_23960_1364379_small.jpg","thumbnail_url":"gadgets\/slideshows\/23960\/slide_23960_1364379_small.jpg","title":"Wild X-Rays And Medical Photos","slideshow_id":"23960","vertical":"uk"},{"entry_id":"3452946","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/17\/madeleine-mccann-news-home-office-fund-scotland-yard-investigation-_n_3452946.html","content_type":"image","image_url":"gadgets\/slideshows\/222510\/slide_222510_1548385_small.jpg","thumbnail_url":"gadgets\/slideshows\/222510\/slide_222510_1548385_small.jpg","title":"Madeleine McCann","slideshow_id":"222510","vertical":"uk"},{"entry_id":"3449671","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/16\/taksim-square-_n_3449671.html","content_type":"image","image_url":"gadgets\/slideshows\/303315\/slide_303315_2574922_small.jpg","thumbnail_url":"gadgets\/slideshows\/303315\/slide_303315_2574922_small.jpg","title":"Taksim Square ","slideshow_id":"303315","vertical":"uk"},{"entry_id":"3452872","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/17\/boris-johnson-playing-ten_n_3452872.html","content_type":"image","image_url":"gadgets\/slideshows\/303403\/slide_303403_2577410_small.jpg","thumbnail_url":"gadgets\/slideshows\/303403\/slide_303403_2577410_small.jpg","title":"Celebrity Tennis Match - AEGON Championships 2013 ","slideshow_id":"303403","vertical":"uk"},{"entry_id":"3453747","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/17\/second-avenue-subway_n_3453747.html","content_type":"image","image_url":"gadgets\/slideshows\/303428\/slide_303428_2577818_small.jpg","thumbnail_url":"gadgets\/slideshows\/303428\/slide_303428_2577818_small.jpg","title":"Second Avenue Subway","slideshow_id":"303428","vertical":"uk"},{"entry_id":"3436785","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/13\/profile-of-wendi-deng_n_3436785.html","content_type":"image","image_url":"gadgets\/slideshows\/222274\/slide_222274_1826178_small.jpg","thumbnail_url":"gadgets\/slideshows\/222274\/slide_222274_1826178_small.jpg","title":"The Murdochs","slideshow_id":"222274","vertical":"uk"},{"entry_id":"3440330","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/14\/photos-of-the-week_n_3440330.html","content_type":"image","image_url":"gadgets\/slideshows\/303051\/slide_303051_2570521_small.jpg","thumbnail_url":"gadgets\/slideshows\/303051\/slide_303051_2570521_small.jpg","title":"The Week In Photos - Vote On Your Favourite Pictures","slideshow_id":"303051","vertical":"uk"},{"entry_id":"3449738","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/16\/pope-blesses-harley-davidson-bikers_n_3449738.html","content_type":"image","image_url":"gadgets\/slideshows\/303320\/slide_303320_2574977_small.jpg","thumbnail_url":"gadgets\/slideshows\/303320\/slide_303320_2574977_small.jpg","title":"Pope Blesses Harley Davidson Riders ","slideshow_id":"303320","vertical":"uk"},{"entry_id":"3450355","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/16\/ian-brady-moors-murders-keith-bennet_n_3450355.html","content_type":"image","image_url":"gadgets\/slideshows\/300264\/slide_300264_2512800_small.jpg","thumbnail_url":"gadgets\/slideshows\/300264\/slide_300264_2512800_small.jpg","title":"Murderers Who WIll Die in Prison","slideshow_id":"300264","vertical":"uk"},{"entry_id":"3454157","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/17\/taksim-square-protesters_n_3454157.html","content_type":"image","image_url":"gadgets\/slideshows\/301200\/slide_301200_2533431_small.jpg","thumbnail_url":"gadgets\/slideshows\/301200\/slide_301200_2533431_small.jpg","title":"Turkey Protests","slideshow_id":"301200","vertical":"uk"},{"entry_id":"3453384","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/17\/nick-griffin-nigella-lawson-row-pictures-twitter_n_3453384.html","content_type":"image","image_url":"gadgets\/slideshows\/303415\/slide_303415_2577653_small.jpg","thumbnail_url":"gadgets\/slideshows\/303415\/slide_303415_2577653_small.jpg","title":"Nigella Lawson","slideshow_id":"303415","vertical":"uk"},{"entry_id":"3441561","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/14\/pope-francis-meets-justin-welby_n_3441561.html","content_type":"image","image_url":"gadgets\/slideshows\/303088\/slide_303088_2571153_small.jpg","thumbnail_url":"gadgets\/slideshows\/303088\/slide_303088_2571153_small.jpg","title":"Pope Francis meets the Archbishop of Canterbury Justin Welby","slideshow_id":"303088","vertical":"uk"},{"entry_id":"3452691","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/17\/dalai-lama-female-compassion-sensitivity_n_3452691.html","content_type":"quote","image_url":"gadgets\/slideshows\/236354\/slide_236354_1174183_small.jpg","thumbnail_url":"gadgets\/slideshows\/236354\/slide_236354_1174183_small.jpg","title":"77 Wise Sayings By The Dalai Lama On His 77th Birthday","slideshow_id":"236354","vertical":"uk"},{"entry_id":"3440586","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/06\/14\/homosexuality-not-tolerated-pakistan-google-searches-gay-porn_n_3440586.html","content_type":"image","image_url":"gadgets\/slideshows\/301474\/slide_301474_2538798_small.jpg","thumbnail_url":"gadgets\/slideshows\/301474\/slide_301474_2538798_small.jpg","title":"Global Divide On Homosexuality ","slideshow_id":"301474","vertical":"uk"}]
Like something straight out of a Roald Dahl book or Heston Blumenthal TV show, a London communications firm had its office lift lined with over 1,000 Jaffa Cakes in a bid to make their workplace just ...
Like something straight out of a Roald Dahl book or Heston Blumenthal TV show, a London communications firm had its office lift lined with over 1,000 Jaffa Cakes in a bid to make their workplace just ...
The concept of lickable wallpaper is nothing new, thanks to Willy Wonka. But it hasn't exactly spread like wildfire. After all, what about all those...
HRH The Prince of Wales
: Responsible Business and Enterprise
Máirtín Ó Muilleoir
: Obama's Belfast Visit Highlights a City Transformed
Gordon Brown
: Stand With Malala for Education for All
Karren Brady
: What I Hope for My Daughter's Career
Ivan Lewis MP
: The G8 Summit - A Great Moment for Britain, A Great Test for the Prime Minister
McVitie's lickable lift | PR Examples
Loading comments… 
The Huffington Post UK | By Charlie Lindlar Posted: 17/04/2012 12:48 Updated: 17/04/2012 12:48