Previously, it’s all been products – condiments, home gadgets, tourist gimmicks and vintage stock.
This week, The Apprentice candidates had to turn their skills to selling a more intangible service, specifically devising and pitching a new fitness programme that could be pitched nationwide.
This proved a fascinating insight into a growing market, and the teams ploughed straight in - good to see them a lot more relaxed and ready to roll up sleeves than in previous weeks, and don shorts in one unforgettable case.
For Stephen, a health club manager, it was a no-brainer to lead his team Phoenix, and Ricky Martin, a recreational wrestler, felt equally at home wearing the Sterling manager’s hat.
Some choice moments in this week's episode...
Nick Hewer’s poker-face as the members of his team went through the description of their various athletic skills
Stephen and the boys being shown how to bust their moves by a nubile 80’s troupe – looking, in their suits, less like athletic gurus than self-conscious dads on wedding dance floors.
‘Those shorts look a bit small’ Karren Brady’s anxious verdict on Azhar’s outfit for the Groove Train video.
Duane’s big ‘I’m-directing-a-pop-promo’ jacket, with lapels flying around. I'm sure this was actually what got him sacked.
Duane's set-to with Laura in the car on the way home, while team-mate Nick looked, first, uncomfortable, and then increasingly amused… “What shall we talk about?” he asked. Silence.
Azhar’s Mr Bean-esque character leading his team’s routine in the video, speaking in a very flat voice, shaking those eighties moves, with a John McEnroe headband to match his shorts, and hips a-kimbo. Where do we sign up?
Thus with declining ratings for The Apprentice, and an ever fading authority on his subject matter, perhaps it's high time that m'Lord quit whilst he's still ahead, since perhaps it'll be him who'll be "finished, gone, kaput" by next Christmas.